Media Eye Middle East launches monitoring service

Media monitoring in the Middle East is set for shake-up following the launch of Media Eye Middle East, which claims to offer the most comprehensive monitoring service in the region.

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By  Tim Addington Published  June 15, 2005

Media monitoring in the Middle East is set for shake-up following the launch of Media Eye Middle East, which claims to offer the most comprehensive monitoring service in the region. The company, which has a staff of 18, promises to provide a cost effective solution for companies and PR agencies in the GCC, Levant and Africa. It will supply online coverage updates from newspapers and magazines at 9.30am and 2.30pm everyday, will provide twice monthly updates on television broadcasts, and will also offer companies the opportunity to send press releases directly to 800 publications across the region free of charge. “People were complaining about the existing services that were on offer so we decided to launch our own service,” said Yasser Ahmed, manager, Media Eye Middle East. “Communication and PR professionals can identify and select from the various range of services that are bring offered.” The venture is the result of five months of planning and development. The company also claims it will catagorise the “quality” of the publication, by giving each title a rating so its customers can judge the effectiveness of its communication strategy. Ahmed refused to disclose what the price for the service would cost, but said that they would not “rip-off” it customers. But Mazen Nahawi, managing director at MediaWatch, a competitor to Media Eye, claims the company is no threat to his business. MediaWatch, which was launched in February 2002, currently has a staff of 65 full and part-time staff across the region. “We don’t think it [Media Eye] will have a major impact in the market,” Nahawi said. Responding to criticism that the service provided by MediaWatch is expensive, Nahawi added: “We will not be cutting our prices. We believe our subscription fees are cost effective, with a range of price options to suit almost every budget.”

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