Almasa plots to tighten grip on market with in-country offices

IT distribution powerhouse outlines plans to take its distribution model to the next level by appointing regional manager to launch local subsidiaries in Egypt and Saudi Arabia

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By  Published  November 30, 2006

Almasa has confirmed plans to strengthen its Middle East distribution model by opening dedicated in-country operations in Egypt and Saudi.

The ambitious expansion plan is being led by new regional director Abdul Rahman Safadi — a 10- year Almasa veteran who previously ran the company’s sales operations.

He will retain complete responsibility for ensuring the project goes to plan. In addition to forming the offices, Safadi will take control of staffing, budget planning, credit control, logistics and service.

Frank Sheu, CEO of Almasa IT Distribution, said: “We have carefully analysed the markets of the Kingdom of Saudi Arabia and Egypt from a distribution perspective over the last couple of months and are convinced that these emerging markets offer a great opportunity for our company to extend both its business operations and geographical coverage. We will undertake major investments in local staff and onsite warehousing facilities over the next month in recognition of the markets’ potential.”

He added: “We are not only talking about extending our geographical coverage and enhancing customer value, but we will clearly deliver and meet this objective. Both the Saudi Arabian and Egyptian customers will benefit from our expansion in various aspects: Almasa IT Distribution is one of the leading IT distributors in the region and this goes along with strong warehousing capabilities and credit facilities as well as unrivalled knowledge of the channel,” concluded Sheu.

Meanwhile, Safadi’s previous sales duties have been passed across to Manoj Panchal who joined Almasa earlier this month. Panchal has over 12 years’ experience in sales and marketing, including stints at Tech Data and Mindware.

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