Extended SMS messaging allows unlimited information

Regional wireless application service provider, Info2cell.com, overcomes the problem of limited number of characters for premium alert messages.

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By  Sarah Gain Published  June 6, 2005

Info2cell.com has introduced extended SMS messaging with no limit on the number of characters per message. This development removes the existing limitation of 160 characters in English and 69 characters in Arabic per SMS alert message. The new technological development will allow the company to send unlimited information on breaking news, entertainment, sports, or horoscopes and jokes, through premium alert SMS for the benefit of subscribers. According to Bashar Dahabra, founder and CEO of Info2cell.com, “The end-user can expect upgraded services with more information, because we can use additional characters to deliver more content to the subscriber.” The mobile phone market in the Middle East and North Africa region has been expanding at a rapid pace over the past few years. As the expectations of mobile phone users continue to grow, Info2cell.com has been trying to remain one step ahead. “The extended messaging has already been successfully tested with a number of mobile operators. We anticipate a strong demand for these services for our 200,000 regional subscribers,” adds Dahabra. Info2cell.com has emerged as a leading player in delivering customised content to mobile phones through its 18 mobile operators across the GCC and Levant region, which include Etisalat, Fastlink, MTC Kuwait, Batelco, Oman Mobile, Qtel, Mobinil, Spacetel Yemen, Spacetel Syria and Jawal Palestine. In order to provide value-added services, the company has invested over US$ 2.5 million in developing an advanced, adaptable wireless application service provider (WASP) platform at Dubai Internet City and has successfully launched mobile portals in UAE, Kuwait, Oman, Egypt and Bahrain. It is currently holding talks with several other countries for introducing similar services. “With the mobile phone becoming a versatile and sophisticated instrument, Info2cell.com believes that the road to success lies in anticipating the needs of subscribers,” concludes Dahabra.

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