Dell targets holiday makers who just can’t wait

Dell is running a summer promotion on its compact Photo Printer 540, through which the firm claims impatient holiday snappers can print their pictures immediately.

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By  Matthew Wade Published  June 5, 2005

Dell is running a summer promotion on its compact Photo Printer 540, through which the firm claims impatient holiday snappers can print their pictures immediately. The new promotion sees the firm’s 540 photo printer bundled with 40 free prints, all of which is on sale for just $245 (899 AED in the UAE). Running from now until the end of July across the Europe, Middle East and Africa, the deal is centred around Dell's easy-to-use 540 photo printer. This device can connect direct to the user’s digital camera via USB, or else snappers can slot their camera's memory card directly into the printer. Images are selected using the built-in 2.5 inch (6cm) LCD screen and it's then simply a case of hitting the print button. Waterproof, smudge–proof and long-lasting glossy 4x6 (10 x 15cm) prints then appear in under 60 seconds.

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