Dell delivers Arabic option

Dell is hoping to curry favour with Arabic speaking customers by launching its first bi-lingual website in the Middle East

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By  Published  November 30, 2006

Dell is hoping to curry favour with Arabic speaking customers by launching its first bi-lingual website in the Middle East.

The website marks the first right to left language task undertaken by Dell, with an estimated 320,000 Arabic words translated.

According to the PC giant, the underlying architecture of the web pages had to be updated to create a ‘reverse image’ so that even the scroll bar was correctly positioned on the left hand side of the page.

“Dell prides itself on listening to its customers and delivering what they value,” said Michael Collins, general manager at Dell Middle East.

He added: “We are very pleased to add this new offering for the benefit of our Arabic speaking clients in the Middle East and are confident that our new Arabic interface will provide an effective platform whereby we deliver innovative technology and services that customers in this region can trust.”

The launch of an Arabic interface could be a taste of things to come for local clients.

According to European Distribution Business boss Pim Dale — who recently visited Dubai to meet with resellers — partners could begin selling its Dell-branded services in the Middle East next year.

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