Mobily service begins

Mobily, the new mobile service provider in the Kingdom of Saudi Arabia has announced the immediate launch of its services at a ceremony at the Four Season’s Hotel in Riyadh. Mobily is the official brand name of Etihad Etisalat in Saudi.

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By  Jane Plunkett Published  June 2, 2005

Mobily, the new mobile service provider in the Kingdom of Saudi Arabia has announced the immediate launch of its services at a ceremony at the Four Season’s Hotel in Riyadh. Mobily is the official brand name of Etihad Etisalat in Saudi. “The launch of Mobily heralds a new era for the telecommunications sector in Saudi Arabia as customers will now enjoy a much wider range of choice bouquets,” said Khalid Al-Kaf, Mobily CEO and managing director. “Mobily services are available at more than 300 points of sale (POS) in 32 cities Kingdom wide. The POS number is expected to reach 1,400 in the near future. The Mobily service is slated to operate in many other cities soon,” added Al-Kaf. In Saudi Arabia, Mobily services, among others, includes post-paid SIM cards. These comprise five minute-based packages that cater to varying customer needs and budgets. The packages offer value-added services such as voicemail, news and data downloads from Mobily portal, SMS, MMS, missed call notification, WAP and Internet browsing. Pre-paid service are offered through two bouquets: Anees, with a competitive pricing scheme that varies according to peak times; and Wafeer, with a call rate that decreases as minutes go by. In addition, a pre-identified international number can be added to both bouquets allowing users to enjoy a further 20% discount on top of already competitive rates. Mobily international calling rates are very competitive compared to those of regional operators. Peak time rates are destination-dependant rather than fixed to the origin country's peak times. These and other rates were unveiled during the post-launch press conference Tuesday night. Pre-paid recharge vouchers will be available in five denominations through points of sale, and additional information is available on Mobily website. At the ceremony, Etisalat International, headed by Obaid Bin Meshar announced that the company is also evaluating Etisalat's entry into Yemen as the third mobile operator.

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