i-mate taking 1-View

Mobile device maker i-mate is looking to capture a greater share of the corporate market with a new software product that allows users to have a single view on their PDA of all their media content.

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By  Peter Branton Published  June 5, 2005

Mobile device maker i-mate is looking to capture a greater share of the corporate market with a new software product that allows users to have a single view on their PDA of all their media content. Called 1-View, i-mate describes the software as “true multi-server, multi-client” technology. While 1-View is aimed at both consumer and corporate clients, Jim Morrison, chief executive of i-mate, said it would appeal to corporate IT departments because of its management features. “Its going to be hugely interesting for them because it allows them to manage the data on the device better and gives them a lot more security functionality,” he said. “It also allows us to manage your device so if you come to us with a problem we can actually do a lot of stuff remotely,” he claimed. For instance, an IT department could send out updates to a Word or Excel document remotely, or send out other files. The 1-View server can also be maintained behind a company’s firewall and the company could still get technical support from i-mate, Morrison added. 1-View will be officially launched at this year’s Gitex event in Dubai, although i-mate is looking to have it ready before then. The product is currently in second beta, and should go into customer trials this month. Morrison said that the company will provide it on its devices but that users would have to pay an additional subscription fee. “There has to be a big server infrastructure to support all this so you have to have a subscription fee to pay for that infrastructure,” he explained. “It’s now the time to move mobility into the corporate sector,” Morrison claimed. “The OS software is static, the security is there, the connectivity is all there and there are so many applications available to you now,” he said. While rival device maker Blackberry has recently announced a deal with Orascom Telecom to launch its products into the region (see IT Weekly 14-20 May 2005), Morrison said he didn’t see them as a threat: “SP2 removes the entire need for Blackberry Server because Microsoft gives it [the functionality] for free, rather than having to pay $5,000 for it and having to maintain it and back it up,” he claimed.

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