New LCDs, new pricing insights

South Korean digital player LG Electronics today unveiled its latest line in sleek LCD monitors, with the firm's Gulf president, C H Lee, also explaining to press how the world's four biggest LCD manufacturers allegedly meet each quarter to fix panel prices.

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By  Matthew Wade Published  May 31, 2005

South Korean digital player LG Electronics today unveiled its latest line in sleek LCD monitors, with the firm's Gulf president, C H Lee, also explaining to press how the world's four biggest LCD manufacturers allegedly meet each quarter to fix panel prices. Last year was, according to LG, the first year that buyers in the Middle East have ever spent more money on LCD monitors than on their bulkier, older fashioned CRT counterparts. In order to make the most of this growing trend and ramp up its regional market share to 54% - by selling 586,000 units in 2005 compared to 212,000 last year - LG today unveiled new Flatron models, such as the L1780Q and L1980Q. LG claims these are arguably the slimmest in their class. Other new models launched include the standard L1750S model, a premium business monitor - the L1740B, and the wave-shaped Flatron 1740P, which is available in sizes of 17-23 inches. Most interesting to the assembled press however, were Mr Lee's comments on LCD panel pricing. When asked to explain last year's price movements and suggest whether or not prices may fall this year, Mr Lee claimed prices would certainly not fall over the course of 2005. He then went on to explain how, following the LCD partnerships between LG and Philips, and Samsung and Sony, these firms now produce more than 50% of the LCD panels on the global market today. Lee then added that these firms "meet every quarter to set-up, or fix, the price of these panels, or so I've heard."

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