Al Falah back with a bang

Ex-Tech Data chief sets up his own venture company

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By  Published  November 30, 2006

Former Tech Data Middle East boss Adnan Al Falah is making a dramatic comeback to the local IT channel by launching a venture firm focused on distributors in the UAE, Saudi and Bahrain.

Al Falah — who has named the entity Miracle Communications — has already secured the commitment of unnamed investment partners to work with the company.

Miracle insists its objective is to identify local distributors that possess a clear ambition to build a pure two-tier distribution model driven by direct relationships with vendors and an emphasis on channel development.

He said: “I believe there is a gap to create really strong national distributors. My interest is in people — finding companies with young talent and actually helping them to strengthen their position in their own territory.

Al Falah stresses that his mission is not to “smother” organisations with a one-size-fitsall approach, but to harness the potential of visionary local distribution companies in need of the support that will turn them into strong national organisations.

“My idea is to really use my own know-how to help these companies behave as a distributor and focus on their own business in their chosen market — not to try and create a corporation with corporation overheads,” he added.

“We will take an active interest in them from a distance, keep them focused in their countries and attract the right vendors to them. I think by doing that you create a regional environment, but with local execution.”

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