OKI expands presence in the Middle East

Japanese printer manufacturer OKI has confirmed that it will establish a dedicated regional office at Dubai Airport Free Zone, to cash-in on the growing printer market in the Middle East. The company will begin its operations in the Middle East by the end of July 2005.

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By  Chris Fernando Published  June 2, 2005

Japanese printer manufacturer OKI has confirmed that it will establish a dedicated regional office at Dubai Airport Free Zone, to cash-in on the growing printer market in the Middle East. The company will begin its operations in the Middle East by the end of July 2005. “The Middle East printer market currently stands at $185 million and it is growing rapidly. We believe there is an enormous opportunity for OKI Printing Solutions in the region with our wide choice of fast, affordable, digital colour printers that have broken many performance barriers in the past. We are ready to bring some serious competition to the region’s printing arena,” said John Ross, general manager at OKI Printing Solutions, Middle East. OKI, which currently has 13 distributors across the region, reckons its local investment coupled with intelligent marketing will help it to boost sales across the region. Coinciding with this announcement, OKI has also launched a slew of printing solutions targeted at the region’s SMB sector, including the C5510 and C5540 multifunction printers (MFP), and the C3000 and C5000 colour printers. The C5510 provides a maximum print speed of 12ppm (pages per minute) in colour and 20ppm in mono printing, while the C5540 provides 16ppm in colour and 24ppm in mono printing. These MFPs also support network printing, scanning, copying and faxing, thereby providing a complete printing solution for a corporate environment, claims OKI. The C3000 colour printer comes with an on-board memory of 96MB, while the C5000 comes with 128MB. Both the printers support duplex printing, and come with a Photo Enhance feature, which according to OKI enhances the colours and sharpness in an image.

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