DRN eyes September launch for ‘Emirates Mail’ paper

DRN’s eagerly awaited English and Arabic daily newspapers are set to launch in September, with ‘Emirates Mail’ currently topping the company’s list of preferred titles.

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By  Tim Addington Published  May 29, 2005

The Dubai Radio Network’s eagerly awaited English and Arabic daily newspapers are set to launch in September. A source involved in the project said senior managers are considering five names for the Government-owned English tabloid-sized title, with Emirates Mail currently topping a list that also includes UAE Today and Emirates Today. “There are currently five names under consideration, of which three are serious propositions. The Emirates Mail is currently the favoured option,” the source said. A total staff of 170, which includes editorial and advertising, will work across both titles. All senior positions have been filled, the source said, adding that they have been recruited from the local market, the UK, Australia, Canada, India, and Pakistan. The majority of staffers are due to arrive from June onwards, where they will begin creating “dummies” of the new newspapers. They will be housed on two 14,000 square foot floors in a business unit in the Al Quoz industrial area of Dubai. DRN’s Media City offices were deemed too small for the team, according to Campaign Middle East’s insider. Abdullatif Al Sayegh, the managing director of DRN, is said to be taking an “active” role in plans for both newspapers. A printing contract for the dailies has yet to be signed, but plans are said to be at an “advanced stage”. Design consultants in London are also said to be working on a new name and logo for the DRN Group, in line with its plan to become a dominant force on the regional media scene.

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