Mercator wins in India

India’s Air Sahara has signed up for Rapid, the revenue accounting solution from Mercator. The deal is the latest in a series of wins for Emirates’ IT arm in the South Asia region.

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By  Neil Denslow Published  May 25, 2005

India’s Air Sahara has signed up for Rapid, the revenue accounting solution from Mercator. The deal is the latest in a series of wins for Emirates’ IT arm in the South Asia region. Rapid is offered as either a standalone passenger or cargo version, or as one complete package, which is the version chosen by Air Sahara. The solution analyses the data on used tickets and air waybills to give airlines financial and strategic information. It will be a key support for Air Sahara's ambitious growth plans, helping it to realise revenues quickly and accurately, reduce revenue accounting costs, maximise productivity and enhance commercial confidence. “We are growing very quickly, and each year sees yet more aircraft being delivered, new destinations being inaugurated and passenger numbers going up and up. It's crucial that we do not lose sight of how our airline is performing,” says Alok Sharma, executive vice president of Air Sahara. "Rapid gives us the control we need, and gives us the clearest picture of our finances. The solution's functionality is unmatched, and we expect Rapid to become a key part of our drive to transform Air Sahara into a highly-successful international airline." Air Sahara has been flying scheduled passenger and cargo services since 1991, and serves more than 25 destinations across the subcontinent. More than 2.5 million people travelled on its modern fleet of 24 Boeing and Bombardier aircraft last year. "This deal demonstrates yet again how Rapid's functionality is unbeatable in the industry, as is the vast revenue accounting and airline experience of our Mercator professionals. All our airline financial solutions are fine-tuned to boost profits while keeping a lid on costs, and I'm confident that Air Sahara will soon be enjoying the rewards,” adds Joshua Koshy, Emirates' senior vice president for IT.

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