Cisco unveils SMB Select programme growth incentive

Networking giant Cisco plans to build on the EMEA success of its SMB Select partner programme initiative with the introduction of growth incentives to boost channel margins and encourage skills development.

  • E-Mail
By  Stuart Wilson Published  May 25, 2005

Networking giant Cisco plans to build on the Europe, Middle East and Africa (EMEA) success of its SMB Select partner programme initiative with the introduction of growth incentives to boost channel margins and encourage skills development. “In the nine months since Cisco launched the SMB Select designation, the SMB market has seen phenomenal activity. Cisco has launched more than 30 new products into the small, medium and mid-sized business and with more than 85% of Cisco’s business being done via the channel, this represents a substantial opportunity for our partners,” said Edzard Overbeek, VP commercial, channels and distribution at Cisco EMEA. Open to all existing SMB Select partners in EMEA, the growth incentive offers a combination of financial incentives and Cisco learning credits, which can be exchanged for training from Cisco Learning Partners. To qualify for the growth incentive, partners must meet minimum Cisco revenue targets per year and demonstrate quarter-on-quarter growth rates in excess of 10%. The scheme can be used in conjunction with Cisco’s opportunity incentive programme (OIP) as well as other current Cisco programmes and promotions. Cisco’s SMB Select partner programme has signed up more than 1,000 channel partners since its phased launch kicked off in August 2004. The scheme is now available in North Africa, sub-Saharan Africa and the Levant and more territories will be added during the course of 2005. To qualify for SMB Select status, partners must meet specific criteria related to training, sales volume and sales mix.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code