JVC pushes TVs, finishes with notebooks

JVC Gulf will spend the rest of this year forcibly promoting its LCD and rear projection TV technologies, however the firm has opted out of the region’s notebook market – just a year after bringing its mobile PCs here - with the firm’s managers claiming they simply “cannot compete” in this space.

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By  Matthew Wade Published  May 25, 2005

JVC Gulf will spend the rest of this year forcibly promoting its LCD and rear projection TV technologies, however the firm has opted out of the region’s notebook market – just a year after bringing its mobile PCs here - with the firm’s managers claiming they simply “cannot compete” in this space. At a press event today, JVC Gulf FZE claimed to have grown its regional revenues in 2004-2005 by 20% (to reach US$250 million). The firm will now concentrate primarily on pushing its new TV models, in addition to new concept digital camcorders and audio products. For instance, JVC will launch its first rear projection TV range in the Middle East later this year. Based upon LCOS (liquid crystal on silicon) technology, its 56” and 70” models will offer what the firm claims are industry leading specifications, such as 500cd/m2 brightness and a contrast ratio of 1000:1. Meanwhile, JVC’s LCD TV range will be bolstered this year with seven new models for the Middle East. Offering screen sizes of between 17” and 37” (diagonal), this family will be spearheaded by the largest ‘LCD37’ model, which features JVC’s ‘Clear Motion’ technology. The firm claims this innovation doubles the TV’s frame rate – from 50 to 100fps (frames per second) – significantly reducing the on-screen blurring of moving objects. JVC Gulf first unveiled branded notebooks for the region at a similar event just one year ago, however the company has already backtracked on this move. Its general manager for sales and marketing, Nobuyuki Miyahara, today told ITP.net that in this region’s fast growing yet highly competitive market, JVC just "cannot compete". JVC will keep selling its notebooks in some other territories. In December last year, JVC hit the news with the launch of the world’s first hard drive-based digital still and video camera, the Everio. The company released two models, with the Everio available in both profile and vertical styles; the GZ-MC200 and the GZ-MC100 respectively. JVC Gulf will continue to push this Everio range during 2005.

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