Bur Juman dismisses BatesPanGulf

High-end Dubai shopping centre Bur Juman has severed its ties with PR agency BatesPanGulf and appointed Wallis Marketing Consultants in its stead.

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By  Tim Addington Published  May 29, 2005

High-end Dubai shopping centre Bur Juman has severed its ties with PR agency BatesPanGulf and appointed Wallis Marketing Consultants (WMC) in its stead. The 2.8 million square foot mall, home to luxury fashion brands such as Valentino, Louis Vuitton, Hermes, Prada and Christian Dior, is curently undergoing a US$380 million expansion program, and is looking to raise its profile in the wake of new shopping developments such as the recently opened Ibn Battuta centre and the soon to be completed Mall of the Emirates. “Bur Juman is reaching out to a global audience, and we realise we need a PR agency with the expertise, enthusiasm, resource and reach to make this strategy a reality,” said Sabina Khandwani, head of research & marketing, Bur Juman. “WMC has been hired to help us articulate more fully our offering to customers — primarily, that we have the world’s highest concentration of luxury brands under one roof.” The retail outlet plans to leverage WMC’s local and regional presence, as well as its international affiliation with Fleishman-Hillard International Communications. “Bur Juman is an iconic brand in the Middle East, synonymous with fashion and luxury. The rapid development of Dubai’s high-end retail sector has prompted Bur Juman to amplify its many competitive advantages, and WMC intends to spotlight more effectively all of these shopping advantages for the region’s, and the world’s, millions of luxury-conscious consumers,” said Edward Barnfield, account director, WMC. “Through its international affiliation, they [WMC] also provide us immediate reach into major cities around the world,” Khandwani added.

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