Al Arabiya looks for viewer interaction

Al Arabiya has re-launched its Poll on Air show in an attempt to drum up more interaction with viewers.

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By  Matthew Southwell Published  May 25, 2005

Al Arabiya has re-launched its Poll on Air show in an attempt to drum up more interaction with viewers. The show, which is hosted by Ahmed Hosni, airs on Fridays at 14:00 Saudi Arabian time and sees a question of the week displayed on screen. The audience is then asked to voice their opinion via telephone or e-mail, although an SMS option is slated for introduction in the near future. The two-hour programme is the only Al Arabiya show offering viewers the chance to comment directly on topics, and executives claim freedom of speech will be paramount as the audience is asked to say ‘what it really feels’. “Poll on Air is designed to allow viewers to express their opinions on the news and events of the week and how such events have affected them, negatively or positively,” said Nakhle Al Haj, director of news & current affairs at Al Arabiya. “It will also provide us a unique and important opportunity to examine public opinion and become familiar with the issues that matter most to them.” The question for each Poll on Air programme will relate to one of a range of topics, including politics, economics, society and culture. The TV station will also promote the debate through its website before the programme.

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