Trend Micro confirms Lababidi appointment

Security software vendor Trend Micro has confirmed the appointment of Ghassan Lababidi, formerly of 3Com, as regional channel marketing manager. Lababidi will help Trend Micro implement an enhanced partner strategy supported through training, promotions and incentives.

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By  Stuart Wilson Published  May 25, 2005

Security software vendor Trend Micro has confirmed the appointment of Ghassan Lababidi, formerly of 3Com, as regional channel marketing manager. Lababidi will help Trend Micro implement an enhanced partner strategy supported through training, promotions and incentives. “Having a skilled and savvy partner community is the difference between being a market leader, and being simply another vendor. Security is a key concern for companies in the region, and it’s essential that partners are positioned to deliver the level of service that Trend Micro customers expect,” said Lababidi. “I’ll also be pushing for partners to develop additional skill-sets in the areas of pre-sales, sales and technical support, as Trend continues to develop its strong position in the Middle East market,” he added. As part of his new role, Lababidi will be focusing on channel strategy and boosting Trend Micro’s geographical and vertical industry reach through partner recruitment and development. “Ghassan has a track record of delivering results and forging strong relationships with important IT systems integrators and solution providers,” explained Justin Doo, managing director at Trend Micro Middle East and Africa. “Trend Micro is excited to have him on board and look forward to seeing how he will help to move us up to the next level of regional development.” “Trend Micro has excellent brand equity; it is the leading security vendor in the Middle East enterprise market. My priority will be to build on this foundation and leverage Trend’s reputation for providing best-of-breed security services into the small and medium-sized business sector,” said Lababidi. Lababidi’s brings a wealth of Middle East and North Africa channel experience to Trend Micro from his time at 3Com. Lababidi’s decision to leave network vendor 3Com and move into a new product area as opposed to joining a close rival makes a refreshing change. Claire Jones, formerly SMB and distribution channel manager at 3Com, also left the networking vendor recently. Jones is now working at Cisco, where she will assist in developing the vendor’s channel strategy in the region. Note that Tarek Ghoul, another former 3Com employee, also now works at Cisco as GCC channel manager.

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