Etisalat launches in Saudi and looks at Yemen

Mobily is backed by UAE operator Etisalat, which has also announced that it is evaluating the possibility of entering the mobile market in Yemen as the third GSM operator.

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By  Tawanda Chihota Published  May 24, 2005

Mobily, Saudi Arabia’s second GSM operator has announced the immediate launch of its services in the kingdom. The operator is backed by UAE operator Etisalat, which has also announced that it is evaluating the possibility of entering the mobile market in Yemen as the third GSM operator. The communications ministry in Yemen recently announced its intention to add a third GSM player to compete against the incumbent GSM players SabaFon and Spacetel, which have 1.2 million subscribers between them. Yemen also has a state-backed CDMA operator, Yemen Mobile, which launched services in September last year and has around 35,000 subscribers. In Saudi Arabia, Mobily services among others, includes post-paid SIM cards. These comprise five, minute-based packages that cater to varying customer groups. The packages offer value-added services such as voicemail, news and data downloads from the Mobily portal, SMS, MMS, missed call notification, WAP and internet browsing. Prepaid services are offered through two bouquets: Anees, with a pricing scheme that varies according to peak times; and Wafeer, with a call rate that decreases as minutes of use increase. In addition, a pre-identified international number can be added to both bouquets allowing users to enjoy a further 20% discount on top of their rates. Mobily international calling rates are destination-dependant rather than fixed to the country of origin’s peak times. Prepaid recharge vouchers will be available in five denominations through points of sale.

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