Al Fayhaa automates newsroom operations

Al Fayhaa TV, an independent Iraqi-owned satellite channel based in the UAE, has installed Avid Media Factory for its entire broadcasting output including live news and original programming.

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By  Vijaya Cherian Published  May 25, 2005

Al Fayhaa TV, an independent Iraqi-owned satellite channel based in the UAE, has installed Avid Media Factory for its entire broadcasting output including live news and original programming. The system, the first to be installed in the Middle East, will enable the TV station to migrate from a completely manual newsroom operation to a fully digital, automated one. “Avid’s Media Factory has given us the flexibility to build the right system for our requirements, at an affordable price,” Mohammed Eltai, general manager, Al Fayhaa TV, says. The Iraqi channel, which has been operational since early 2004, used to conduct its entire newsroom operation manually. Once the feeds came in, someone would remove the feeds manually, put them on a tape, take it to the edit room and put it into the VTR. “They were doing everything manually right from ingest to going on air until we installed the Media Factory for them,” says Manoj Bhatia, director of Middle East sales & marketing, Salam MediaCast, Avid’s local reseller. “With Avid Media Factory for Broadcast, they have a complete automated workflow solution, from acquisition, through editing to on-air playout,” he adds. Media Factory combines a range of scaleable, pre-configured tools for ingest, editing, shared storage and distribution, including Avid Unity LANshare EX, Avid NewsCutter and Avid AirSpeed. The Avid LANshare EX shared storage environment supports a number of Avid NewsCutter editors in a wholly integrated collaborative workgroup environment. Acquisition of new material is carried out using Avid AirSpeed. This allows editors to work on a story within seconds of the recording being initiated. Once the story is complete it can be published to the AirSpeed for on-air playout. “This is a low cost, fully integrated system that is particularly suited to the needs of broadcasters looking for a total workflow package at a cost-effective price. It utilises exactly the same components as those used by top broadcasters worldwide and is packaged to appeal to customers whose budget is limited,” explains Bhatia.

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