New digital satellite receiver to revolutionise TV viewing

New digital satellite receiver technology from Selevision will allow UAE viewers to pause programmes, even if they are live telecasts and enable them to record two programmes at the same time.

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By  Vijaya Cherian Published  May 24, 2005

UAE television viewers will be able to exercise greater choice over their viewing thanks to the launch of a new digital satellite receiver in the country next month. The technology, launched by Selevision, will allow viewers to pause programmes, even if they are live telecasts and enable them to record two programmes at the same time. The company expects to supply the technology to 800,000 homes in the UAE and Saudi Arabia within the next 12 months. For a monthly subscription fee of US $1.4 and a small deposit, viewers will be given an 80 GB hard drive set top box, which can be used as a digital video recorder with time shift functionality, allowing users to pause or rewind live broadcasts. These set top boxes can also be used as an internet browser, fax, and answering machine. “The technology enables viewers to exercise greater choice over their viewing — and, more importantly, the timing of the viewing,” says Raed R Khusheim, CEO and president of Selevision. “Morevoer, programmes can be paused, even if they are live telecasts such as sports, and users can record two programmes at the same time. This box has a recording capacity of 60 hours,” he adds. This technology is also designed to enable advertisers to adapt the contents of their commercials to suit different target audiences, by age, profile or location, which means networks can sell the same ad spot a number of times. “The technology is so refined that television sets in the same household can receive different commercials. Advertisements can be delivered into targeted households, across countries and channels, allowing the most efficient ad spend, while enabling advertisers to fine-tune the message according to each demographic,” explains Khusheim. Commercials can be queued to the viewer’s Selevision set, so they appear the moment the set is turned. “At present, advertisers pay for an assumed viewing audience based on network figures and notions of peak viewing times. With our technology, this becomes irrelevant. It also removes the need for ad spots to be sold around certain programmes, which enables networks to be far more flexible when selling commercial air time.”

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