Concept Media inflates advertising

Concept Media has introduced the first inflatable advertising hoardings to the Middle East, describing the new medium as “radical” and claiming it will revolutionise the outdoor ad market.

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By  Tim Addington Published  May 23, 2005

Concept Media has introduced the first inflatable advertising hoardings to the Middle East, describing the new medium as “radical” and claiming it will revolutionise the outdoor ad market. The company has teamed up with German-based No Problaim to distribute the ‘Airframes’, which can be inflated in a matter of minutes and positioned almost anywhere. The PVC structure is supported by an energy-saving fan, which backs up the high pressure inside, keeping the frame ridged. A system of ropes tied to the two top corners and secured with weights helps keep it upright. Concept Media currently has ten units in two sizes of 28 and 80 square meters and will shortly take delivery of models sized 120, 200 and 300 square meters. Aldrin Fernandes, CEO at the Concept Group said: “This is the first advertising medium of its kind in the Middle East. Advertisers can get their message across quickly and effectively in almost any location. “Airframes provides optimum exposure and is instantly ready for outdoor use at exhibitions, concerts, road shows or even at access roads to events.” The structures can be kept inflated 24 hours a day, and Concept Media will provide daily maintenance. The first Airframe has been installed outside Karama Post Office in Dubai, and the company says there has been strong interest from advertisers in the UAE, Qatar and Saudi Arabia.

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