Versace hotel planned for Dubai Creek

Fashion designer Versace has earmarked Dubai to host its second boutique hotel venture at a project cost in excess of US $650 million.

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By  Robbie Greenfield Published  May 23, 2005

Versace Group, Sunland Group Limited and Emirates International Holdings (EMI) has announced the development of a second Palazzo Versace on the Dubai Creek to follow the boutique designer hotel’s first venture on Australia’s Gold Coast in 2000. The Versace Group, together with Australian property developer Sunland Group Limited identified the Middle East as the ideal location for its second luxury hospitality venture, and a joint agreement was subsequently drawn between the two companies and EMI in December 2004. In March EMI arranged with Dubai Properties to acquire the land on the centrally located waterfront opposite the Creek Golf Club, a site believed by the company to be suitable for Palazzo Versace. At a project cost in excess of US $650 million, the plans for the property are scheduled to be finalised by September and construction to begin in early 2006 with a finishing date of 2008. The House of Versace was the first fashion house to market the concept of a branded ‘designer’ hotel, and has since been followed into the market by Armani and Bvlgari amongst others. “The idea of bringing the Versace philosophy of luxury and style to the ultimate in resort vacationing is a natural combination. We were the first luxury group to develop a branded hotel and this is part of the group’s strategy in the future,” says Giancarlo Di Risio, managing director of the Versace Group. Everything in the hotel, from the chairs to the bed linen will be branded Versace. “Palazzo Versace will provide the ultimate destination for those wanting a taste of the Versace lifestyle within a dynamic and modern environment like Dubai,” claims Santo Versace, president of the Versace Group.

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