Acer picks projector specialist for UAE distribution

Acer has appointed an in-country UAE distribution specialist to boost its projector sales even further. AudiViz has been welcomed into the Acer channel ranks with a remit to provide a wide range of value-added services to channel partners.

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By  Stuart Wilson Published  May 23, 2005

Acer has appointed an in-country UAE distribution specialist to boost its projector sales even further. AudiViz has been welcomed into the Acer channel ranks with a remit to provide a wide range of value-added services to channel partners. “A dedicated distributor, with the technical know-how and an understanding of the UAE’s projector market, will prove to be a significant advantage in gaining further market share,” said Krishna Murthy, general manager at Acer Middle East. “Our diverse projector range, designed for business and entertainment, has already proved popular with end-users and with support from AudiViz we are confident of increasing our sales.” Acer has been working overtime in recent months to transfer the brand equity it possesses in core product areas such as PCs and notebooks into new product areas including PDAs, servers, storage devices and projectors. The vendor also has aspirations to build up its reputation as a manufacturer of digital cameras and even TVs. For Acer projectors, AudiViz will offer technical consultancy and channel training as well as installation and maintenance services. The distribution specialist has developed strong retail and corporate resell channels focused on multimedia solutions. Manoj Pillai, general manager at AudiViz, reckons that Acer projectors have a bright future in the UAE: “Their design, performance and price points make Acer’s projectors an attractive purchase to consumers and corporates alike. With features such as high definition television compatibility, these products are designed with future technology in mind and we intend to build the Acer brand image in the multimedia space.” Both companies are confident that Acer can grab a reasonable slice of the total UAE projector market, currently estimated at 5,700 units per annum.

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