Al Naboodah launches new look

Dubai business conglomerate Al Naboodah Group has unveiled its new corporate identity that is designed to reflect the company’s heritage and plans for future development.

  • E-Mail
By  Tim Addington Published  May 23, 2005

Dubai business conglomerate Al Naboodah Group has unveiled its new corporate identity that is designed to reflect the company’s heritage and plans for future development. Designed by brand consultancy Zaman, the sun-wheel logo uses colours that reflect the desert hues of group’s modest beginnings in 1956, when brothers Saeed and Mohamed Al Naboodah started their general trading company. Its circular design aims to demonstrate the company’s commitment to service excellence. “We are proud to publicly unveil our new visual identity which aptly communicates our ideals,” said Abdullah Mohamed Al Naboodah, second vice chairman , Al Naboodah Group. “We strive to encircle everything we do with a tradition of care and excellence. Our new look conveys that reality. We are a dynamic and progressive entity and this step re-confirms that.” The Al Naboodah Group currently employs 15,000 workers across four broad business groups of construction, commercial services, manufacturing and investments.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code