Small companies find their voice

Nortel enables advanced communications for small businesses and branch offices in the region via low cost, advanced communication services such as internet telephony and online multimedia applications.

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By  Sarah Gain Published  May 23, 2005

A new enterprise solution from Nortel will allow smaller companies and enterprises in the Middle East that rely on branch offices can benefit from a wide range of advanced communications services that have until now only been within the budget of larger businesses. Nortel’s new Business Communications Manager (BCM) 50 is designed to give smaller businesses – with as few as three staff members – low cost, advanced communication services such as internet telephony and online multimedia applications that allow employees to collaborate regardless of location. "[The solutions are] designed to specifically address the unique challenges of smaller enterprises, branch offices and franchises by providing them with the same advanced communication services as large corporations at a cost they can afford,” says Ramin Attari, vice president in the Middle East for Nortel Networks. The solution uses internet protocol (IP) technology to substantially reduce communication costs by converging separate voice and data services onto one secure, reliable network providing anywhere anytime access. With IP-based communications, smaller businesses can further boost their bottom lines through faster, more efficient customer call centre service and increased productivity for employees with online collaboration both in and outside the office. Domino’s Pizza has selected the BCM portfolio to allow its many pizza stores worldwide to communicate more effectively as part of the larger Domino’s network. Individual stores can also use the new communication services to improve daily service to customers by providing the means for customised answering, call waiting and advanced call routing features. Domino’s has deployed BCM 400s and BCM 200s, as well as thousands of Norstar telephony systems and is currently evaluating Business Communications Manager 50 in beta trials. "We have hundreds of corporate stores that operate as their own small businesses but need to communicate as part of the larger organisation,” says Bill Kidder, director of network services at Domino’s Pizza. Using Nortel’s solutions, the company’s stores will be equipped with a fully featured converged communications solution that is tailor-made for its business. “When we began assessing how new communication services could benefit our business, we did not think it would be economically feasible to provide the wide range of features to our stores. We are now able to offer advanced applications without being distracted from our main business focus,” Kidder continues. In addition, the BCM 50’s capabilities are available for businesses that rely on employees that are mobile or home-based. The new Digital Mobility Solution, delivered with software code releases BCM 3.7 and Norstar 7.0, provides mobile access to timesaving and convenient features such as call forward; call transfer, conferencing, and voice mail from bespoke mobility handsets that provide coverage for up to 1.4 million square feet.

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