Campaign Middle East launches

The first weekly magazine for the Middle East's advertising, marketing and public relations community today hit the streets.

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By  Tim Burrowes Published  May 22, 2005

The first weekly magazine for the Middle East marketing community today hit the streets. Campaign Middle East, published by ITP Business, will cover marketing, media, PR and advertising. It will be published every Sunday. The first edition features a profile of Alain Khouri, the chairman and CEO of Impact BBDO. He tells of his 40 years in the industry, from his early days in a Lebanese hotshop through to becoming the region’s elder statesman. The edition also features news of Nakheel’s decision to pull its US$2m budget out of the UAE outdoor market, and reveals that media auditors are seeking a bigger foothold in the region. And the main feature investigates why clients are being increasingly disloyal to their agencies. Campaign Middle East editor Tim Burrowes said: “We will follow the very best traditions of Campaign’s long-established UK edition, but will have a distinctive local focus. It is out intention to become a must-read weekly publication for anyone in the industry who wants to stay ahead of the game.” Those wanting to obtain a copy can email www.campaignme.com, and it will also be handed out at Dubai Media City throughout the day today.

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