Vodafone goes the simple route

The Vodafone Simply package comprises two exclusive phones and services with straightforward price plans, supported by specifically trained customer services staff.

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By  Tawanda Chihota Published  May 20, 2005

The world’s leading mobile operator Vodafone has announced a new mobile service that is aimed at subscribers with basic communications requirements. The Vodafone Simply package comprises two exclusive phones and services with straightforward price plans, supported by specifically trained customer services staff. It is targeted at subscribers that are seeking to use their mobile device for voice calls and text messaging. With 90% of subscriber growth over the next five years expected to come from emerging markets such as the Middle East, more operators and vendors appear to be positioning themselves to cash in on this trend. Vodafone has a branding agreement with MTC in Bahrain and in Kuwait and it is yet to be announced whether Vodafone Simply will be introduced into these markets. Vodafone has linked up with French handset manufacturer Sagem to develop two phones: the Vodafone Simply Sagem VS1, and the Vodafone Simply Sagem VS2. Both phones have large screens with legible text and symbols, as well as three dedicated buttons for direct access to the most commonly used services: the main screen, contacts and messages. A button on the side of each phone controls ringer volume and a switch locks the keypad. Both handsets offer a voice mail service designed to work like a standard home answering machine. In addition, the Vodafone Simply service offers a missed call notification service. Customers using the Vodafone Simply service will be able to purchase straightforward, price plans and in the UK for example, a prepaid Vodafone Simply handset will cost GBP80 (US$146) and will be offered at no additional cost with a monthly price plan. The service will be available in Portugal, Spain and the UK from May 24 and will become available from Vodafone Germany, Vodafone Greece, Vodafone New Zealand, Vodafone Sweden and Swisscom Mobile from June 1 and Mobilkom Austria in July. Other markets will offer the service in due course.

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