Samsung turns MP3 players into style statements

Samsung is aiming to double its share of the Middle East's MP3 player market – to 24% - over the course of this year. Its first step then is the launch this week of 10 new models.

  • E-Mail
By  Chris Fernando Published  May 19, 2005

Samsung is aiming to double its share of the Middle East's MP3 player market – to 24% - over the course of this year. Its first step then is the launch this week of 10 new models. “Samsung is committed to offering the most innovative, compact and user-friendly line of portable digital audio solutions available on the market today,” said Kris Lee, product director (consumer electronics) at Samsung Gulf Electronics (SGE). “Samsung’s top priority has always been delivering on the wants and needs of our customers, and our newest additions of audio/photo file players offer multi-format and photo viewing capabilities that users have been clamouring for.” The YP-F1 is positioned as a fashion accessory and targeted at female users, as it features a necklace design and clip mechanism. The player features changeable covers in three colours, provides 256MB of storage space, and is set to compete with similar players from MPIO and BenQ. “We firmly believe in our consumers and our research showed that female customers wanted a digital audio player that reflected their personality – elegant, stylish, and very feminine – yet equally modern and boasting the latest technology. This gave birth to the YP-F1 digital audio player,” Lee said. Another key player that includes 2GB of flash memory, a voice recorder, FM tuner and built-in motion sensing games is the YP-T8, which allows gaming in 3D, but using hand movements instead of button operations. The player has USB host functionality, so you can connect up your digital camera and download photos to it. Players from Apple, Creative and Archos might feel the heat then, especially as the YP-T8 can also play MPEG4 videos. Samsung will also soon launch the YP-53 audio player (available in storage capacities of 128MB up to 1GB) and the YP-60, which features a heart rate monitor, calorie counter, stopwatch and armband, and is squarely targeted at sports enthusiasts. A high-end 2GB flash memory player - the YP-D1 - will also be launched soon, featuring a two-megapixel digital camera. Pricing for these new releases has yet to be announced. Look out for review of Samsung’s MP3 players in the pages of Windows Middle East magazine.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code