Zebra boosts Middle East operations

Zebra Technologies, a provider of bar code and specialty printing solutions, has re-positioned its Middle East offices and made two new appointments to its regional team.

  • E-Mail
By  Andy Tillett Published  May 19, 2005

Zebra Technologies, a provider of bar code and specialty printing solutions, has re-positioned its Middle East offices and made two new appointments to its regional team. The vendor’s Dubai office, in the Jebel Ali Free Zone (JAFZ) will now cover the Middle East, India, Sri Lanka, Bangladesh, Pakistan, and Africa. This area also has a new sales director in Ashley Ford, who joins the team from Samsung’s IT products division. Ford is joined by Paul Garner-Evans, who will act as regional sales manager for the Middle East, India and Africa. Ford will spearhead Zebra’s two-pronged growth strategy, aimed at widening its regional markets and strengthening vertical sales. This includes channel expansion in existing markets and growing its presence in new markets and regions. “Zebra achieved over 20% growth in 2004, and it was the challenge of building on this success that attracted me to the role. This is an exciting time for Zebra. Our sales strategy in the area is via a host of direct and indirect partners. We currently have 100 partners covering the geographical region,” commented Ford. Garner-Evans added: “We have a multi channel sales policy, working via our distribution and business partners, which cover a multitude of vertical markets, focusing in particular on warehousing and logistics, medical and retail.” Zebra Technologies has had a dedicated office in the Middle East since 2001. It employs 2300 people worldwide and made net sales of US$171 million for the quarter ended April 2005. 45% of Zebra’s total sales are outside the US.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code