Xerox woos graphics professionals with offer of better performance

Xerox will woo key players from the region’s graphics arts industry this month at its ‘Performance Accelerate’ event. This exclusive gathering will see it demonstrate its ‘Digital Printing Presses’ and ‘FreeFlow’ solutions.

  • E-Mail
By  Chris Fernando Published  May 18, 2005

Xerox will woo key players from the region’s graphics arts industry this month at its ‘Performance Accelerate’ event. This exclusive gathering will see it demonstrate its ‘Digital Printing Presses’ and ‘FreeFlow’ solutions. This event will be held at the Fairmont Hotel, Dubai on May 23rd, and will see a host of speakers discussing topics such as the printing business, printing in the 21st century and how to profit with digital printing. “Freeflow is a platform of products, partners, standards and services that combine to form innovative solutions to enable the users to make workflow better, faster and more responsive to their customers,” said Andrew Hurt, general manager, Xerox Emirates. “The fleet of Xerox production printers are designed to meet the challenges of the unique environment and to integrate seamlessly with FreeFlow solutions.” Xerox’s Digital Printing Presses are targeted at commercial printers, in-plants, and quick-print professionals, and include products such as its DocuColor range of high-end printers and iGen3 110 printing solutions. Xerox’s Freeflow, on the other hand, is a document management solution for printing presses. According to Xerox, every print service provider has functional requirements in order entry, estimating, accounting, billing, job scheduling, prepress and production. When these requirements are disconnected they impact business performance, putting the business under constant pressure to maintain profitability. However, when these processes are integrated in an end-to-end, seamless workflow, the business starts to accelerate. That’s exactly the solution that Xerox’s Freeflow solution offers. “These solutions simply enable the users to accelerate workflow to improve operational efficiencies, enable more jobs, reduce costs and expand their business,” added Hurt.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code