Sun sets out Saudi plans

Sun Microsystems whipped up channel enthusiasm at Gitex Saudi Arabia, taking the opportunity to meet customers and demonstrate its latest technology solutions alongside key in-county partners.

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By  Stuart Wilson Published  May 18, 2005

Sun Microsystems whipped up channel enthusiasm at Gitex Saudi Arabia, taking the opportunity to meet customers and demonstrate its latest technology solutions alongside key in-county partners. According to Sun, which exhibited alongside its regional channel development provider Tech Access at Gitex Saudi Arabia, it was the only direct participant from the enterprise IT vendor community. “We are planning a major expansion for 2005, with increased partner servicing levels in all of Saudi’s major markets, and more feet on the street with added sales and pre-sales managers to be based in Riyadh. This year marks a decisive year in Sun’s and Tech Access’ Saudi growth,” said Dimuth Wijeratne, Saudi Arabia country manager at Tech Access. “There was a real buzz around Sun, and what we are doing in the Kingdom. We had a wide variety of visitors, from those new to IT asking about Sun and its history to technology professionals keen to know of developments surrounding Solaris and our thin client technology. With recent wins, including a major deal for SANG-HA, we are gaining market share, and the momentum looks set to continue,” said Ahmed Farrag, Saudi Arabia country manager at Sun. Major in-country channel partners including Abdulla Fouad, ACS, Jeraisy and Moammar exhibited alongside Sun to promote their solutions. Sun displayed its Arabic-enabled Star Office software and also showcased Project Looking Glass, a three-dimensional desktop environment currently under development. “The message is to the Saudi business community — Sun has the solutions you need, that will exceed your requirements and at an affordable price. With the compelling return on investment that we can provide, there is no better choice for enterprises seeking the best in IT,” concluded Farrag.

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