HP gives storage the works to drive sales

HP is making a major push for the storage market, with what it is terming the most significant expansion of its storage portfolio in its history. The vendor announced at last week’s HP StorageWorks conference in the US a raft of new products and solutions, including its first-ever foray into the enterprise network attached storage (NAS) space.

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By  Peter Branton Published  May 22, 2005

HP is making a major push for the storage market, with what it is terming the most significant expansion of its storage portfolio in its history. The vendor announced at last week’s HP StorageWorks conference in the US a raft of new products and solutions, including its first-ever foray into the enterprise network attached storage (NAS) space. According to analyst firm IDC, the global storage market is worth more than US$63 billion, and HP wants to ensure it gets a bigger chunk of it. While its storage and server business stumbled badly last year, with poor sales worldwide, the company believes that its strength across servers, services and management software will give it an edge in the storage market over its rivals. “Every day, our customers tell us that they need to improve business continuity, consolidate storage and servers, comply with more regulations, simplify storage management and continue building an infrastructure that can adapt to change,” said Bob Schultz, senior vice president and general manager, StorageWorks Division, HP, in a statement announcing the product launch. “Today’s announcement is evidence that we are hitting on every facet of our customers’ storage challenges with investments across our broad portfolio to help them put their information to work.” The new products include the HP StorageWorks Enterprise File Services (EFS) Clustered Gateway, its first offering for the enterprise NAS space. The product pits HP against rivals EMC and Network Appliance, who currently dominate the NAS space. Other announcements included new versions of HP's Virtual Array product line-up and the StorageWorks EFS WAN Accelerator, which can speed up access to applications across a network by up to 100 times.

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