D-Link turns to SMBs

D-Link, already a player in consumer wireless networks is now jumping fully into the WLAN switch market with a new box specifically designed for the small-to-medium business (SMB) market.

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By  Jane Plunkett Published  May 18, 2005

D-Link, already a player in consumer wireless networks is now jumping fully into the WLAN switch market with a new box specifically designed for the small-to-medium business (SMB) market. Networking manufacturers D-Link has launched its D-Link AirPremier wireless switch (model DWS-1008), which will be a layer 2 switch with eight 10/100 Ethernet ports on it. The company claims it can control up to twelve access points, whether connected indirectly, or directly to the PoE-supporting ports. D-Link has equipped the DWS-1008 with Trapeze Networks software, a start-up better known for making its own Wi-Fi switching equipment, called Mobility System. D-Link is adamant it hasn’t just re-branded a product, rather insists it has designed and built the hardware for the switch from scratch, which will run the Mobility System software. “D-Link has experience with building switches; they’re not a newcomer,” said Bruce Van Nice, vice president of marketing for Trapeze. While the AirPremier switch will be functionally similar to trapeze’s own Mobility Exchange MX-8 switch, D-Link claims its unit is designed for standalone use by a business. It is very much directed at the SMB market, as SMBs will find it affordable and easy to use the company said. Enterprises however are not encouraged to use the AirPremier, as it will not support some more advanced features of the full Trapeze Mobility system, such as seamless roaming from differing domains controlled by different switches. Nor will it have Trapeze’s RingMaster management and planning software. Trapeze advises enterprises to stick with the Trapeze models. “The D-Link is for those that want wireless, they want a switch, but on a smaller scale,” said Van Nice. The DWS –1008 is expected to be available in third quarter of this year.

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