Maxtor boosts Middle East partners

Maxtor has announced an expansion of its Middle East channel portfolio, in order to strengthen its local presence. This drive has lead to the appointment of two new partners in the UAE and Egypt.

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By  Andy Tillett Published  May 16, 2005

Maxtor, one of the region’s largest storage vendors, has announced an expansion of its Middle East channel portfolio, in order to strengthen its local presence. This has lead to the appointment of two new partners in the in the United Arab Emirates (UAE) and Egypt. This move is part of a drive by the vendor to improve its services and channel support in the region, and further establish its name in the consumer retail sector. Delta Business Products are the company’s first retail focussed partner, and will operate in the UAE. Maxtor has also announced that its first appointed in-country distributor for the region will be M.A.S. in Egypt. This is a model that it hopes can be expanded and replicated across the Middle East. “We want to offer our customers more choice and cut down the channel links to offer better margins for channel partners,” said Didier Trassaert, vice president EMEA at Maxtor. “Local distributors bring service and support that wouldn’t be available otherwise. The strategies we are developing for the Middle East mirror those we have in Europe. We have large distributors who are handling lots of resellers, and complementary to this we have a number of smaller resellers who have the capability to reach into the market and offer a more local touch and support,” he continued. Maxtor, which opened a dedicated Middle East office last year, has also announced plans to enhance services to the channel by establishing return material authorisation (RMA) centres across the region. The first of these is set to open this month in the UAE. The RMA centres will allow distributors to repair or service without the need for re-export.

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