Nestle Waters strengthens regional position

Nestle Waters has formed a joint venture company in Algeria with BGFZ Group, one of the country's largest bottled water suppliers.

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By  David Ingham Published  May 12, 2005

Nestlé Waters has strengthened its position in Algeria through a tieup with Boissons Gazeuses des Frères Zahaf (BGFZ) Group (formerly Boissons Sidi El Kebir). The two companies have created a new entity called Société Source de Taberkachent, in which Nestle Waters will hold 51% of the equity. Société Source will take over the running of the BGFZ Group’s beverage business, which is the local bottler of Orangina and owns Sidi El Kebir, Algeria’s number two bottled water. A member of the Zahaf family, Mohammed, will head the new company. According to Nestle, Algerians drank 550 million litres of bottled water in 2004, a consumption level of more than 16 litres per person. Consumption has been growing at over 20% annually in recent years. “In addition to our two pillars, Europe and North America, we hope to continue to take advantage of every opportunity to consolidate our position in other regions of the world without lowering our performance,” said Carlo Donati, chairman, Nestlé Waters. “North Africa offers real development opportunities for our brands.”

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