MBC backs growth of region's TV broadcasting industry at Arabia awards

MBC pledged its support to the development of the Middle East's television industry at the first Promax & BDA Arabia awards in the region.

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By  Vijaya Cherian Published  May 11, 2005

MBC pledged its resources and support to the development of the Middle East's television industry at a gathering of the region's leading broadcast media professionals, in Dubai for the first Promax & BDA Arabia awards. "We believe that tomorrow is going to be very good to our industry," said Mohammed Al-Mulhem, MBC group director of Marketing, PR and Commercial at the awards ceremony. "We are already witnessing a revolution in the way Arab media is portrayed among our international colleagues and we know that in order for this young, vibrant industry to explode onto the international scene, it is our duty to come together as a whole. By this I mean that we must work together to establish the foundations that will ultimately foster this region’s talents and abilities." MBC's decision to sponsor the PROMAX & BDA event, which claims to have represented the first presence in the Middle East of the world's largest association of electronic media promotion, marketing and design professionals, stemmed from a shared vision of the future of the industry. "The awards celebrate the home-grown talent and achievements of individuals from across the region's industry, but they also provide a platform to nurture new talent and release the creativity of the next generation of broadcasters. It is MBC's mission to give back to the community, and to train and educate the talented young minds among us," Al Mulhem said. PROMAX & BDA also held a two-day workshop alongside the awards, featuring sessions from Frank Radice, senior vice president of Advertising and Promotion, The NBC Agency, New York. The international presence was an opportunity for the global community to compare notes with the Middle East.

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