Samsung sets sights on regional retail channel

Top executives from Samsung are getting revved up and ready for a retail recruitment bonanza at the upcoming Digital Consumer Channel (DCC) conference to be held in Fujairah next week.

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By  Stuart Wilson Published  May 11, 2005

Top executives from Samsung are getting revved up and ready for a retail recruitment bonanza at the upcoming Digital Consumer Channel (DCC) conference to be held in Fujairah next week from the 15th to 18th May. The event, which gathers together IT vendors and retailers from across the Middle East and North Africa region, has been organised by DISTREE Events. More than 120 senior executives from top regional retailers are expected to descend on the Al Aqah Beach Resort as vendors pull out all the stops to build relationships with this powerful channel-to-market. IT vendor powerhouses will be out in force at the inaugural MENA DCC event attempting to capture retail mind share and steal a march on the competition. The commitment of vendors to building MENA retail channels is underlined by the major sponsors supporting the event. Both AMD and HP have opted for platinum sponsorship packages with Acer, Toshiba, Logitech and Samsung all opting for gold sponsorship status. Panasonic is also joining the fun and has signed up as a silver sponsor. “We are delighted to support this event designed specifically for IT vendors looking for new retail channel partners or expanding existing channels in the MENA region,” said J. H. Park, president at Samsung Gulf Electronics. “This is a platform where Samsung will not only be able to present its products and technologies to this unrivalled audience, but also will get instant and invaluable feedback from executives who are the true torchbearers in their respective markets,” he added. The inaugural DCC event for MENA promises to be a truly regional event with IT retail executives from Algeria, Bahrain, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Qatar, Saudi Arabia, Syria, Tunisia, Turkey, UAE and Yemen all expected to attend. For vendors, the event provides a platform to communicate a strong brand identity to retail channels at different levels of maturity. “Samsung is committed to growing its brand equity through an institutionalised approach to marketing and continued investment in its people, products and the communities in which it operates. Our goal is to continue to become a global leader in the digital convergence revolution with a number one market share in most digital product segments. Such premier events enable us to communicate our brand personality to our key audience,” added Park. In total, more than 40 vendors and retail distributors will use the show as an opportunity to pitch their products and services to DCC delegates.

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