Emaar efficiency

Property developer Emaar has automated its business processes with Oracle’s e-business suite to better service its rapidly growing customer base.

  • E-Mail
By  Angela Prasad Published  May 11, 2005

In a bid to streamline day-to-day operations, strengthen financial reporting and improve customer service, property developer Emaar Properties, has deployed Oracle’s e-business suite to streamline its back-to-front-office business processes. Sahm Technologies, the IT subsidiary of Emaar, managed the implementation over nine months. Prior to the deployment, Emaar was using various disparate solutions to manage its different businesses processes. The legacy system was unable to provide the necessary level of integration between departments as the business grew. The old technology was deployed with no consideration for future scalability; hence was unable to cope as business practices matured. However, the new solution has linked Emaar’s financial systems, property management and customer relationship management (CRM) functions, enabling the company to deliver enhanced customer service. “Considering our diverse areas of operation, future expansion plans and our exponential rate of growth, it was imperative for Emaar to deploy a robust IT infrastructure and enterprise business applications framework to get a complete view of our finances and customer service performance,” says A. J. Jaganathan, CEO of Emaar Properties. After evaluating several enterprise resource planning (ERP) software packages, Emaar selected the Oracle suite for its customer aligning qualities and the capacity to consolidate financial information, property and asset management onto a single system. Furthermore, since the solution is accessible online, Emaar executives felt the operational costs would be low and empower them with a high degree of business intelligence.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code