Intel hits the road again

Components giant Intel is keeping its foot firmly on the channel accelerator and will call in at 17 cities across the Middle East and North Africa during the second quarter as part of its ongoing Middle East reseller education efforts.

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By  Stuart Wilson Published  May 10, 2005

Components giant Intel is keeping its foot firmly on the channel accelerator and will call in at 17 cities across the Middle East and North Africa during the second quarter as part of its ongoing Middle East reseller education efforts. The tour kicks off in Muscat on 11th May 2005 and will focus on a variety of topics including developments in the digital world, the potential of WiMax technology in the region and the current IT environment. The tour will also cover evolving user demand and introduce new technology platforms suitable for local assemblers operating in the region. Keynote presentations by Intel executives will explain the vendor’s multiple core processor roadmap, its vision for the future and the power of the platform. Special sessions aimed at desktop, server and notebook assemblers are also planned. On the server side, Intel is promising a course that will help resellers identify how they can position Intel’s server solutions relative to the competition. Attendance at one of Intel’s channel conferences will also bring resellers up to speed on the very latest developments in terms of the benefits and advantages offered through the vendor’s channel programmes. After Muscat, the Intel tour continues on to Kuwait City, Doha, Manama, Amman and Beirut. Three events are planned for Saudi Arabia in Khobar, Riyadh and Jeddah with the Intel team also calling in at Abu Dhabi and Dubai in the UAE. Events are also planned for Alexandria and Cairo in Egypt, Casablanca in Morocco, Tunis in Tunisia and Algeres in Algeria. The tour concludes in Sanna, Yemen on June 15th. Speaking recently about Intel’s channel education efforts in the Middle East, Maan Ahmadie, regional channel manager for the Middle East, Turkey and Africa, commented: “In 2004 we went turbo. This meant going into countries and visiting the tier two and tier three cities. In 2005 we plan to go even deeper as we build out our local presence and ensure that all the potential partners in these markets know about and understand the Intel proposition.”

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