OnLine picks up Mitel rights

OnLine Distribution has expanded its vendor portfolio even further after signing a Middle East distribution agreement with convergence specialist Mitel.

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By  Stuart Wilson Published  May 10, 2005

OnLine Distribution has expanded its vendor portfolio even further after signing a Middle East distribution agreement with convergence specialist Mitel. OnLine, which specialises in the distribution of network products and solutions, plans to enhance Mitel’s channel reach across the region and boost market share for the vendor’s complete range of telephony solutions. “We have been seeing steady growth of IP telephony worldwide and the Middle East region is no different,” commented Keith Rich, managing director at OnLine. “Convergence is everywhere and our channel partners are looking for high-quality IP telephony solutions.” “Mitel is one of the leading vendors in the field and fully committed to telephony solutions. We are one of the leading network distributors in the region and it made sense to work together to grow the business together,” he added. Hisham Amili, general manager GCC at Mitel, said: “With the convergence of data, voice and video and the dominant role IP plays in network connectivity, enterprise customers are implementing IP telephony systems not only to increase productivity, but also to take greater advantage of the broadband environment. OnLine’s focus in networking and communication will help us to provide the region’s enterprise customers with the right solution in all segments of networking.” Mitel already enjoys a working relationship with global distribution powerhouse Datatec, OnLine Distribution’s parent company. The latest agreement in the Middle East extends that relationship with OnLine claiming that resellers will benefit from the partnership through special tools, programmes and support consistent with a channel-focused sales model.

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