Organics reaches wider audience

Dubai's first store dedicated to organic produce has opened in the Satwa area.

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By  Robbie Greenfield Published  May 8, 2005

The UAE’s first store to stock wholly organic produce has opened its doors to Dubai’s more discerning, health-conscious consumers. Organic Foods & Café, located in the Satwa area of Dubai, represents a lifestyle choice as much as a dietary one — a shopping experience conducted in a spacious, aesthetic environment boasting soft wooden furnishings and plant décor. Along with the broad choice of organic food, the store also includes a cafe serving organic food & beverages. We are trying to do something different here and offer this niche organic market as a lifestyle concept,” says storeowner, Nils El Accad. Whilst the majority of products on display will remain in that very niche, there are a few lines that will be distributed to retailers who are interested in bolstering the range of organic food they offer. One such example is Saudi Arabian company Watania Agriculture, which produces a range of organic products including fruit and vegetables, dairy, meat, olive oil and jams. Set up in 1982, the company is an agricultural operation that has diversified into a wide range of food production, and its organic products are gaining a foothold in the GCC. “Studies prove that misuse of chemicals in agriculture leads to diseases in humans,” the company says in a statement. “Organic products are a safe alternative and are a reason for the huge growth in their consumption all over the world” The company has more than one million fruit trees currently under cultivation including peach, plum, apple, nectarine, pear and several varieties of grape, from which its jams are produced. The range of jams is available from C&G Trading, a sister company of Organic Foods & Café.

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