Zoom, flash, then fling it in the trash

Kodak has unveiled its ‘Kodak Zoom single-use camera’, which it claims is the world’s first 35mm disposable snapper with both zoom and flash functionality built-in.

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By  Matthew Wade Published  May 5, 2005

Kodak has unveiled its ‘Kodak Zoom single-use camera’, which it claims is the world’s first 35mm disposable snapper with both zoom and flash functionality built-in. Kodak even goes as far as claiming that this new launch product delivers picture quality comparable to that offered by reloadable 35mm zoom cameras. In launching the camera Kodak cited its own end user research to explain why it felt the need to develop such a product. It claims users rated “getting closer to a subject” as the top reason why they wanted to check out such a camera. The camera itself can magnify subjects by 35% percent when using the zoom setting. “Even as Kodak continues to expand business into new digital markets, single-use cameras remain in high demand,” said Arif Khan, Kodak MENA area manager. “The introduction of premium single-use cameras like Kodak Zoom help to drive consumer excitement and the convenience of capturing those special Kodak moments any time, anywhere. ” Kodak’s new disposable zoom camera lets users easily change between lens settings, allowing them to take pictures with or without using its zoom feature. Its flash meanwhile makes it suited to use in both outdoor and indoor environments. Like Kodak’s other premium single-use cameras, it uses an Ektanar lens.

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