Braun boosts its Silk appeal

Braun has increased its range of electronic grooming devices even further with the introduction of new Silk-epil models.

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By  Robbie Greenfield Published  May 7, 2005

A busy month for Braun continues with the launch of the EverSoft Deluxe, an addition to the Silk-epil range of electronic female grooming devices. “We have experienced tremendous demand, in this region, for Silk-epil,” says Salma Massoud, regional business manager, Braun. “Middle Eastern women are a highly expectant audience, with research showing that 100% remove hair from their body,” Massoud adds. Available in a variety of pastel shades including blue, violet and pink, the epilator is being marketed as a ‘funky, summery’ solution for hair removal. By removing hair from the root, re-growth is significantly delayed and the end result is hair much thinner and finer in appearance, says the company.

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