Oral B takes Advantage

The Gillette brand claims that its new Advantage Artica toothbrush can actually make teeth whiter.

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By  Robbie Greenfield Published  May 2, 2005

Oral B, a Gillette company brand, has launched a new manual toothbrush that it claims will naturally whiten teeth. The Oral B Advantage Artica is based on the original Oral B Advantage toothbrush, and has been enhanced with a polishing cup bristle design that helps maximise the effectiveness of toothpaste. “The appeal of the whitening brush is already growing in the Middle East region and dental professionals have predicted that demand for whitening treatments will continue to increase,” says Ranu Kawatra, regional business director, oral care, Gillette Middle East and Africa. “Consumers are becoming more and more appearance oriented, with a bright smile considered key to their overall look. Oral B Advantage Artica is proven to safely and conveniently help improve the whiteness of your teeth by removing stains.”

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