Sierra Wireless teams up with regional logistics provider

Brightpoint Middle East signs a deal with network card designer to provide 3PL services across the region.

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By  Laura Barnes Published  May 2, 2005

Brightpoint Middle East has signed a deal with Sierra Wireless to distribute its range of wireless data network cards. Sierra Wireless, which recently established a regional office in Dubai, develops wide area network cards as well as rugged wireless modems like the MP 775 GPS and MP 555 GPS. Brightpoint Middle East, a leading provider of value-added logistics, will handle third party logistics and distribution of the Sierra Wireless products to resellers in a number of Middle East countries including the UAE, Qatar, Kuwait, Jordan, Lebanon and Iraq. “In recent years, there has been tremendous growth in wireless technology in the Middle East, and Dubai has evolved into a regional hub,” said Derek Evans, vice president & managing director, EMEA, Sierra Wireless. “We are committed to the Middle East and North African region and we look forward to working with local partners like Brightpoint Middle East to introduce Sierra Wireless products to this growing new market,” he added. Sierra Wireless designs several AirCards including the AirCard 775, the AirCard 555 and the AirCard 580, which is designed for access to CDMA 1xEV-DO networks and offers high-speed connectivity with an average user speed of 300-500 kbps. “As a global leader in the wireless industry, Sierra Wireless has an established reputation for robust, reliable, wireless data products,” said Brad Taylor, managing director, Brightpoint Middle East. “We believe the quality of Sierra Wireless’ product line will be appreciated by our customers, and we are pleased to join the company as its logistics provider, in introducing it to these new markets.”

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