IHG set to target economy segment

InterContinental Hotels Group (IHG) is set to unveil its latest brand offering to the Middle East at Arabian Travel Market (ATM) next month. The global hotel company is set to introduce its mid-tier Express by Holiday Inn brand to the region later this year, with simultaneous openings in Dubai, Jeddah and Riyadh.

  • E-Mail
By  Sarah Campbell Published  April 27, 2005

InterContinental Hotels Group (IHG) is set to unveil its latest brand offering to the Middle East at Arabian Travel Market (ATM) next month. The global hotel company is set to introduce its mid-tier Express by Holiday Inn brand to the region later this year, with simultaneous openings in Dubai, Jeddah and Riyadh. The group will be showcasing a mock-up room of its Express by Holiday Inn rooms at its stand at ATM to provide the travel trade and public with an idea of what this new brand is all about. Express by Holiday Inn is IHG’s budget hotel concept, designed and purpose-built for the price conscious business and leisure traveller. “Budget travellers are now the largest sector of the burgeoning travel industry and that worldwide trend is being mirrored right here in the Middle East where there has been a shift in the market due to the growth of the middle class throughout the GCC,” says Chris Moloney, chief operating officer, InterContinental Hotels Group, Middle East and Africa. The introduction of Express by Holiday Inn will further entrench IHG as the largest multi-branded hotel operator in the Middle East. With the Middle East’s first Express by Holiday Inn hotels to open by the end of 2005, the company has plans to launch 25 to 30 of the properties in the next five years. “The introduction of Express by Holiday Inn demonstrates InterContinental Hotels Group’s ability to adapt to market needs. By watching the market and being actively involved in the Middle East and Africa, we have noticed the demand for this sort of product,” adds Moloney. Don't miss the Chris Moloney interview in the May edition of Hotelier Middle East.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code