All change at 3Com

Networking vendor 3Com has appointed six new sales staff to spearhead a Middle East drive into specific enterprise industry verticals. The company has also recruited a dedicated regional channel manager for the Middle East.

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By  Stuart Wilson Published  April 25, 2005

Networking vendor 3Com has appointed six new sales staff to spearhead a Middle East drive into specific enterprise industry verticals. The company has also recruited a dedicated regional channel manager for the Middle East. Wael Fakharany, regional manager at 3Com Middle East, said: “Globally, 3Com is launching a channel programme targeted at the midmarket and enterprise space. The six new sales staff will have direct touch with named accounts with each one addressing specific verticals such as government, education or healthcare. They will create leads and will work closely with strategic systems integrators in the region.” Also joining 3Com is Mohamed Tantawi as Middle East channel manager. Tantawi previously served as channel manager for Saudi Arabia and Pakistan at Alcatel. “Mohamed’s job will be to create a master plan for the channels,” continued Fakharany. “We have never had a dedicated channel manager so to speak. We always had a strong SMB manager who also looked after the second tier channel. Mohamed will also drive partnerships with systems integrators, ensuring that they are fully certified, business plans are put in place and driving their commitment to 3Com.” 3Com expects to grow its Middle East headcount significantly during its next financial year starting June 2005. With 28 staff at present, Fakharany hopes to increase that figure by 30% during the next financial year. As well as people joining, 3Com has also had to deal with a couple of departures. Fakharany has confirmed that marketing manager Ghassan Lababidi and distribution manager Claire Jones are leaving the company. Channel insiders claim that Lababidi is poised to join security software vendor Trend Micro. “Yes, they are both leaving,” said Fakharany. “We are a good school and people graduate. I cannot prevent people leaving and it is an open market — that is the whole spirit of Dubai and the Middle East. There are many opportunities in this market for good people and they are both very good people.” 3Com continues to see strong traction in the enterprise space according to Fakharany, who expects to see a significant rise in 3Com’s activity levels in the GCC, Levant and North Africa markets in the coming months.

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