Sun homes in on software

Sun, in conjunction with its channel development provider, Tech Access, has been highlighting its growing range of software and Linux solutions at this week’s Gitex.

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By  Matthew Southwell Published  April 28, 2005

Sun Microsystems Middle East & North Africa, in conjunction with its channel development provider, Tech Access, has been highlighting its growing range of software and Linux solutions at this week’s Gitex Saudi Arabia. A number of the vendor’s key in-country partners have joined Sun on its stand, where they are talking to Saudi Arabian customers and other visitors about the benefits of Sun’s software, Linux, and hardware solutions. The vendor has a number of dedicated areas on its stand for industry-specific solutions aimed at sectors such as education, finance, and oil & gas. Executives are also spending time engaging with Saudi Arabia’s companies in the small-and-medium business (SMB) space. “With a long and established reputation as the leading IT provider for Saudi Arabian organisations and corporations, Sun is focusing on displaying its portfolio depth at the event, as well as reaching out to some of the most important industries in the Kingdom,” says Graham Porter, marketing manager, Sun Microsystems Middle East & North Africa. Among the solutions on display at the Sun stand are its Sun Ray ultra-thin clients, its Arabic-enabled Star Office software, as well as its recently-launched Solaris 10 operating system. In addition, for the first time in the Kingdom, there is a demonstration of Project Looking Glass, a three-dimensional desktop environment currently under development. “Gitex Saudi Arabia is vital to our growth in the Kingdom, allowing us to meet our large customer base under one roof, as well as showcase our latest innovations,” says Porter. “We aim to meet increasing demand from specific verticals, and are committed to address some of the most relevant issues to the region’s businesses,” he adds. Sun has made significant inroads into the Saudi market in recent months, and is focusing its efforts on driving value, efficiency and profitability. Sun is addressing a range of business concerns in the presentations it makes to decision-makers today, ranging from how to secure data, to how to reduce cost and complexity, and how to manage IT more effectively.

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