Al Falak & Jarir tout Imation kit

Imation is showcasing two of its latest consumer storage options at this week’s Gitex with its Saudi Arabian partners, Jarir Bookstore and Al Falak.

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By  Matthew Southwell Published  April 25, 2005

Imation is showcasing two of its latest consumer storage options at this week’s Gitex with its Saudi Arabian partners, Jarir Bookstore and Al Falak. The first of the new devices to be demonstrated at the show is Imation’s 2Gbyte USB flash drive. Equipped with SLC (Single Level Cell) chips, which are designed to enhance reliability and data integrity, the 2Gbyte USB Flash drive provides up to 100,000 read/write cycles, three times faster transfer rates, 10 times higher device life cycles and compatibility to common file structures. The device also features a rather natty ‘never-lose’ swivel cap design, which Imation believes provides users with an easy, portable means of protecting, transferring and sharing digital information. “It is ideal for business users and consumers who are demanding high quality devices,” says Yaser Shan, Imation’s B2C market development manager for Middle East & East Africa. “With growing storage capacities, reliability and data integrity becomes a key factor for the acceptance of all kinds of storage devices using solid state technologies,” he adds. The second product Imation expects to create a stir today on Jarir Bookstore and Al Falak’s stands is Disc Stakka, an automated carousel that stores, protects and retrieves optical media such as CDs, DVDs, music and computer games discs. The carousel holds up to one hundred 12cm discs and can be linked to a PC or a Mac via a single USB connection. It can be stacked up to five high to create a tower holding up to 500 discs in any format, without needing additional cabling or desk space. “With a large percentage of users owning a CD player and a growing number owning a DVD player, most people own several optical media discs, whether they be films, music or computer games,” says Shan.

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