Trend Micro vows to extend region channel footprint

After expansion in the Levant area earlier this year, antivirus software vendor reveals plans to grow its business by signing more partners elsewhere in Middle East region

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By  Published  November 30, 2006

Antivirus software vendor Trend Micro has outlined plans to strengthen its position in the Middle East by expanding its coverage in some of the region’s largest markets. The firm works with more than 170 partners in this part of the world, but is keen to increase that number over the next few months.

Justin Doo, regional director at Trend Micro Middle East and North Africa, explained: “We execute through partners so we are always looking for new resellers, especially as we opened up a distribution relationship [with Logicom] in Lebanon and Jordan earlier this year. We’re now in the process of trying to recruit additional reseller partners in the Levant.”

In addition to strengthening its sales channels in the Levant, Trend Micro is poised to open a Saudi office in the coming weeks and plans to target Egypt early next year.

Doo says the company has always been attracted to the vast opportunities that the Egyptian market promises, but has been waiting for the correct time to launch.

“We’ve not had enough bandwidth to properly address Egypt before now and I have a policy of not doing things unless they are done right,” explained Doo.

“Our strategy is to put in place the correct reseller and distribution channels, and we are in discussions at the moment.”

Doo insists that the current high level of growth in the Middle East IT market means there is a bright future ahead for the security channel.

“There is a lot of activity going on through the fact that security can be a reliable revenue stream,” he said. “As well as that, it can help to build new relationships and enhance existing ones. We will be continuing the development of our Advantage Programme — which is mainly focused on the SMB market — and I have plans to launch a year-long campaign which will be visible through our partner web and give partners the opportunity to win prizes for their achievements.”

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